Social media has become an important part of how we live and interact with one another. In 2024, it will continue to play an important role in how we express ourselves and conduct business. Every day, social media provides businesses with real-time access to potential and current customers. They can share their products and services in online spaces where their target market congregates.
Here are some social media marketing trends to look out for in 2024:
- TikTok continues to grow: TikTok is rapidly rising through the ranks and is on its way to becoming the most popular social media platform available today. The app enables creative, short-form videos that are simple to create, making it the ideal platform for the video-focused consumer of 2024. This demonstrates that the platform is no longer just for creators and the general public; it has evolved into one of the most important platforms for brands to reach Gen X and Millennial consumers.
- Virtual reality and Augmented reality will be all the rage: With the introduction of Meta, it is clear that AR and VR will grow in 2024. These platforms will become the norm, providing consumers with more engaging online experiences than ever before. This type of augmented reality improves our digital world by adding elements to us and altering the appearance of the environment.
- Voice visual search: Search engines are also expanding their capabilities, with plans to prioritize voice and visual search in 2024. In the near future, users will be able to obtain product information simply by uploading images. Voice search will also be a game changer in social media marketing. Because search engines use social profiles to determine relevance, if your content appears in voice or visual search, it will be just as useful to you as any other search engine marketing technique.
- Agile marketing on social media: Agile marketing is a type of tactical marketing in which data and analytics are used to support solutions to problems and opportunities by running tests, evaluating the results, and making quick changes. The advantage of this strategy is that it can occasionally run multiple campaigns and ideas. It also provides numerous advantages to businesses by combining content marketing and social media sharing.
- Live streams stories: Since the pandemic’s waves, live streams have become increasingly popular. The popularity of lives, reels, and podcasts is expected to increase in 2024. It’s time to give your followers behind-the-scenes access to your company’s operations via live streams. Customers can interact with short-lived content, such as Stories, on both Instagram and Facebook.
To be successful in engaging with your market, you must learn and apply current social media trends in order to keep your content fresh and ensure it resonates with the intended audience.
Are you ready to kick-start your 2024 social media plan planning and marketing? Reach out to Trigger Motion Pictures
